Keeping a blog up to date is one of the most important aspects of blogging. This is so important because regular blog visitors expect new posts on a regular basis. Not all visitors expect a new post as often as once a day, but most blog readers expect blog content to be updated regularly. In most cases, visitors expect new content at least weekly.
However, depending on the topic, visitors may expect more frequent updates. Likewise, visitors may not be interested in receiving this type of information more than a few times a year. Blog owners should be aware of how often readers expect new posts and should strive to provide readers with updates as often as possible. These are Tips For Keeping Your Blog Up To Date.
1. Finding time for daily posts
One way to ensure a blog is up-to-date is to schedule time for daily blog publishing. This is especially important if a blog’s readers expect new posts every day, or at least several times a week. Bloggers who set aside a specific block of time each day to research, write, and publish blogs are more likely to keep their blogs up to date than bloggers who only complete tasks when they find the time.
There may still be days when the blogger is unable to publish a new post to the blog, but those days will be less frequent than if the blogger does not have a block of time strictly dedicated to keeping the blog up to date.
On days when the blogger doesn’t have time to blog, they should at least post a short message explaining why it wasn’t possible to publish a new blog post. This lets readers know that you know they want to read more information, but are simply unable to post a new blog entry. Until this becomes the norm, blog visitors are unlikely to stop reading a blog just because the blogger is down for a day or two.
2. Take advantage of publishing tools
Some blog publishing tools allow bloggers to write blog posts in advance and specify when each post should be published. This is a great feature for bloggers who want to publish new posts daily, but can’t spend time writing blog posts every day.
This way, the blogger can set aside a block of time each week to write blog posts and publish the posts during the week. This method is easier for many bloggers because they can work more efficiently this way.
3. Hire guest bloggers
Bloggers can also consider hiring guest bloggers to help them update their blogs. This can be a worthwhile method for bloggers who not only struggle to keep their blog up to date but are also interested in offering some variety to their readers. However, blog owners who decide to update their blog in this way should carefully consider how loyal blog readers will react to this change.
This is important because some readers may not be interested in reading blogs written by a guest blogger. Therefore, using a guest blogger may actually hurt the blog more than not updating the blog. Bloggers can measure reader response to the use of guest bloggers in several ways.
The simplest and most direct method is to survey readers about the use of guest bloggers. This can be done by asking readers to comment on the issue and tabulating the comments received. Another method to measure reader response is to feature a guest blogger and compare the traffic the guest blogger receives to the traffic the blog owner receives.